Rebecca Hobson: Writer & Content Designer

rebeccahobson.com |rebeccahobsonwrites@gmail.com | LinkedIn

“Rebecca is that very rare gem in media: both abundantly creative and meticulously organised,” Sophie Hobson (no relation), Communications Manager at School for Social Entrepreneurs

SUMMARY

I help people and brands tell stories. Working with organisations like The Times and Public Health England, I communicate ideas, deliver messages and provoke debate. I’m especially passionate about using language to progress idea sand support sustainable business – as evidenced by my work with School for Social Entrepreneurs and NatWest.

SKILLS

Content design: working in multi-disciplinary teams to identify user needs and produce appropriate content

Research: conducting and synthesising mixed methods research with UX specialists to identify user needs

Content marketing: working with clients to plan and write succinct brand-compliant content

Bid writing: working in diverse teams to write and edit multi-billion pound bids to run public services

Pitching and commissioning: experienced in pitching,commissioning and a confident presenter/pitcher

Social media: experienced in building online communities and developing strategies to serve them

SEO and writing for the web: sound knowledge of SEO principles, analytics and producing SEO-driven content

Digital product development: working with start-ups,SMEs and public sector on content-rich digital platforms

Presenting and compering: presented several award ceremonies and compered two literary stages

FREELANCE WORK, MAY 2014 – PRESENT

BID WRITING & CONTENT DESIGN 

> Bid writing and bid management for Camelot Lottery Solutions, December 2020-May 2021.

Managed a team of subject matter experts to draft, edit and review responses for the National Lottery tender.  

> Content design for the Scottish Government’s Protecting Vulnerable Groups (PVG) membership scheme run by Disclosure Scotland, October-December 2020

Took on a 12-week contract to design content for a digitised version of the PVG scheme. Worked with Disclosure Scotland’s UCD team to identify user needs and produce relevant content for a diverse set of users.

> Content design for Public Health England's Talk to Frank service via cxpartners,July-October 2018

Took on a 12-week contract to audit, edit and rewrite the copy on PHE's anti-drug advisory service, Talk to Frank. Worked alongside cxpartners' UX designers and developers to evaluate the site's existing content based on user research and analytics data. Led the relationship with policy and other experts to ensure the updated content was accurate, consistent and – most importantly – on-message.

> Content design for Barclays 'Founded' project via Seven Hills, 2019
>Content design for RM Partners & NHS via cxpartners, 2019

CONTENT MARKETING & EDITORIAL STRATEGY (a sample)

> Accenture:case study production in various formats, 2020-present

>Progressive Content: business advice & analysis content for NatWest, ICAEW& Grant Thornton, 2016-present

> Seven,Seven Hills & Nutcracker Agency: content production & copywriting for mixedbrands inc. Business Growth Fund, Dell Technologies, Barclays, Smith &Williamson and many more, 2014-present

> OC&CStrategy Consultants, FinnCap, Cavendish Finance: content production &report writing, 2019-present

> TheEuropean Business Awards: 'Winning Businesses' case study report, 2015-2020

> Schoolfor Social Entrepreneurs: case study production, 2018-2020
> Streetbees:Data analysis & story gathering, 2018

> London Stock Exchange Group: '1000 Companies to Inspire Europe' case study report, 2016-2018

> NewsUK: sponsored reports for The Times, 2016-2017
> Raconteur:sponsored reports for The Times, The Sunday Times & various corporate brochures, 2012-2016

>NewsCred: feature writing for Coca-Cola, 2012

JOURNALISM
> ViceMunchies & Vice Broadly: features on social issues and food & drink, 2015-2017
>Jobsite & CityJobs: blogging on market trends and career advice, 2014-2018
> TheTimes, Quartz India & BBC: reporting on South Asia, 2015-2017
> Writingand recording voice over for regional wine guides for Vinoa, 2014
> Blogging for Abergavenny Food Festival,2012

FULLTIME EMPLOYMENT 


Plotr (Now Start Profile) – Content Editor, October 2012 – June 2014 

Government- and industry-backed social enterprise (CIC) with a mission to reduce youth unemployment. Sponsors included Barclays, Waitrose, McDonald's, Capgemini, Centrica, Universal and Deloitte. 

Took on a four-week contract to help deliver a new careers platform. Played an instrumental part in delivering the site on time and to brief, resulting in a permanent job offer of deputy editor, which I accepted. I was later promoted to editor. 

  • Wrote, edited and commissioned articles, blog posts and job profiles 
  • Managed, briefed and up-skilled a team of researchers 
  • Worked closely with developers (RedAnt) on site build and the integration of key concepts such as personalisation 
  • Managed relationships with site sponsors: Universal Music, Deloitte, Barclays, Waitrose, McDonald’s & Centrica 

LondonlovesBusiness.com

Full-time: March 2011 – October 2012, as Associate Editor, promoted from Staff Writer 

Part-time: November 2013 – January 2016, as Special Projects Editor 

Online newspaper for fast growing SMEs and entrepreneurs launched in September 2011, co-founded by Graham Sherren (founder, Centaur Media) and Mike Bokaie (founder, Caspian Media). Now under new ownership. 

  • Helped build a website that gained the #1 rank on Google for "London business news", ahead of the BBC 
  • Promoted from staff writer to associate editor > Wrote original news and features covering all aspects of London life and business – from 3D printing to lap-dancing > Co-presented award ceremonies judged by Hilary Devey, Baroness Michelle Mone and James Timpson 
  • Commentator for LBC Radio 
  • Interviews: Deborah Meaden, Caprice, Max Clifford, Julie Meyer, Martha Lane-Fox, Steve Henry (Decoded/HHCL) 

Medianett – Journalist, March 2010 – December 2010 

Blink Productions – Researcher and Production Assistant, September 2008 – September 2009

OTHER PROJECTS 


Wine: I love tasting and studying wine! In November 2019 I completed the WSET Level 3 Award in Wines, equivalent to an A Level, passing with Merit.

Ethical fashion: I founded Shakt+Mary in 2017 after falling in love with handloom fabrics like ikat and blockprint. As a longtime supporter of fair fashion, I run the micro scale production of ethically produced womenswear. 

Events: While living in Delhi (2015 to 2017) I co-founded Magnetic Words: a storytelling stage for India’s most progressive music festival, Magnetic Fields. Speakers included Raghu Karnad, William Dalrymple and Janice Pariat. I’ve also hosted business award ceremonies, and one other literary stage, with Adam Curtis as headline speaker. 

Volunteering: I am a volunteer visitor for Independent Age. I’ve previously volunteered for Women for Refugee Women. 


EDUCATION, QUALIFICATIONS, LANGUAGES 


> English, native | French, fluent | Spanish, conversational 

> WSET Levels 2 & 3. West of England Wine School, 2019 

> NCTJ Pre-entry Newspaper Journalism. Lambeth College, 2009-2010 

> Cours de Civilisation Française. Advanced French, La Sorbonne, Paris, 2006-2007 

> BA English Literature. 2:1 (67%) University of Sussex, Brighton, 2003-2006 

> 3 A Levels. English Lit (A), Media Studies (A), French (B), Exeter College 1999-01 

> 9 GCSES. A*-B, Sidmouth College 1994-1999

References available on request

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